Website: https://www.uvu.edu/smartlab/


Price Range: $9,000-$30,000

Customers: Medium to large businesses


Address: 800 W University Pkwy

KB 257, Orem, UT 84058

Phone: (801) 863-6886

Contact: Dale Jolley

Email: [email protected]

Our purpose is to help you understand, predict, and influence shopper behavior. We test web usability, shopper experience, package design, and innovation development. Through the use of neuromarketing research tools, we help you enhance and improve the customer experience by eliminating unnecessary and unattractive elements that distract viewers from your website, package, or advertisement.


“Thank you for your efforts and a great report yesterday! We know the work that goes into conducting quality research and pulling together a thorough report, and it’s clear the time and effort that was put in to deliver a quality product. Throughout my career I’ve had the chance to work with some leading national usability testing facilities, and the reports yesterday provided more insights and value than I’ve ever had from testing before. On calls yesterday afternoon, it was easy to see how pleased the client was about the research. Good work. Thank you!”

Jeff Spencer, Contravent Account Director

“We will never do another marketing campaign without utilizing the UVU SMARTLab”

Vicki Varela, Utah Office of Tourism, Managing Director

“The UVU SMARTLab is our secret weapon when it comes to achieving our tourism revenue goals”

Jay Kinghorn, Communications and Digital Strategy Director