Salt Foundry

CMO

About Salt Foundry

Salt Foundry is proudly Utah-based and offers fractional Chief Marketing Officer services. Salt Foundry will craft you a custom marketing strategy and lead your team to execute. The founder and principal, Jonathan Lo, has over 15 years of experience leading digital marketing efforts for startups and multi-billion dollar companies. In addition to managing over $50 million in annual advertising spend across millions of products, resulting in higher conversion rates, revenue, and market share, Jonathan has a master’s degree in management from Harvard University and has earned multiple certifications from McKinsey & Company.

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  • Founded 2024
  • Price range $4,000-$12,000 a month
  • Customers Startups and SMBs with $1M to $50M revenue looking to scale

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Testimonials

“Jonathan Lo made an immediate impact as our fractional CMO. From a sales perspective, his work directly influenced pipeline growth and lead quality. He brought clarity and focus to our marketing strategy, introduced structure where we needed it most, and helped us start thinking like a high-performing marketing team.

“He created a marketing KPI dashboard to track performance more effectively, launched a landing page that boosted form submissions by 7.5X, and led the development of new ad creative that consistently beat industry click-through rates by 38%. He also helped us produce and launch a new video that increased qualified lead acquisition by 179% – a massive win for our sales funnel.

“Beyond the results, Jonathan was truly a joy to work with – collaborative, invested, and always pushing us to be better. If you’re looking for a strategic marketing leader who knows how to drive real business results, I highly recommend working with him.”

Alexa L
Co-Founder and Head of Sales at Dwellify

“We met with Jonathan to develop a marketing strategy for lead generation and conversion. Before meeting, our strategy felt proverbially like throwing paint at a wall. We knew our audience and we tried several things, but we had no clear plan or metrics to determine if we were doing the right things.

“Through Jonathan’s One-Time Strategy Engagement, we were able to develop a clear and cohesive plan with actionable next steps within a short period of time. Our team has greater confidence and hope as a result.

“Jonathan was kind, personable, knowledgeable, and efficient throughout the process. If you’re looking to bring clarity, cohesion, and confidence to your marketing strategy, I recommend connecting with Jonathan.”

John M
Associate National Director at InterVarsity

“Jonathan Lo is an exceptional marketing executive. He knows how to analyze data and make smart decisions. He presents marketing ideas plans in a well-thought-out manner, without jargon or ego. He is equally comfortable operating on his own or as part of a team. He is open to feedback. Jonathan is extremely intelligent, humble, and hard-working. I thoroughly enjoyed working with Jonathan at Overstock, including on its transition to Beyond. The company and I are better because Jonathan was on the team. I highly recommend Jonathan as a colleague.”

Jonathan J
Public Company C-Suite Executive and Board Member

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