Backstory Branding is a marketing firm that helps companies grow by aligning their internal and external brand stories. We work with leaders to clarify their marketing messages and codify their brand culture. This alignment accelerates growth by allowing teams to work together to fulfill a meaningful brand promise. Brands that know who they are and keep their promises engage employees, customers and investors who share their values. These like-minded relationships help brands increase their market value. Our insight-driven approach uncovers connections between companies and their customers so they can use words, images and experiences that are on brand, on point and on purpose.